About Sunrise
Sunrise is an AI startup headquartered in Amsterdam and San Francisco, dedicated to redefining consumerism for better health, sustainability, and meaningful living. By integrating advanced AI with culturally resonant design, we offer a unique closed-loop supply chain and personalized AI concierge service, aiming to make lifestyles more sustainable and purposeful.
Role Summary
As the Marketing Lead for Europe at Sunrise, you will spearhead our community oriented marketing efforts across the European market. This role involves developing city specific strategies that align with our global vision, leading initiatives for market penetration, brand development, and customer engagement, with a special focus on community, influencers, ambassadors, and progressive urban lifestyle.
Key Responsibilities
- Marketing Strategy:
- Develop and execute a comprehensive marketing strategy for the European market, with direct emphasis on Amsterdam.
- Align local strategies with Sunrise's global mission and values.
- Brand Development and Management:
- Enhance brand love and tailor messaging to resonate with the right audience.
- Oversee brand campaigns and content strategy across various channels.
- Community Engagement and Growth:
- Foster a strong community of users, advocates, and brand ambassadors in Europe.
- Drive user acquisition and loyalty through community-driven and influencer-focused strategies.
- Content Creation and Distribution:
- Collaborate with creative teams to develop and distribute engaging, relevant content.
- Leverage social media, blogs, podcasts, and events to increase brand awareness.
- Data-Driven:
- Use analytics tools to monitor effectiveness and gather market insights.
- Adapt marketing strategies based on data and emerging trends.
- Stakeholder Collaboration:
- Work closely with internal teams and external partners to achieve marketing objectives.
- Represent the European market's needs and insights within Sunrise.
- Innovation and Adaptability:
- Stay abreast of the latest marketing trends and technologies.
- Adapt quickly to changing market dynamics and consumer preferences.
Requirements
Relevant Marketing Experience: Minimum 5 years in marketing, preferably in a fast-paced, growth-oriented startup that has community at its core.
Local Expertise: Strong understanding of Amsterdam culture and other European metropole areas, particularly in progressive urban lifestyles.
Leadership and Collaboration: Skilled at leading projects and collaborating with cross-functional teams.
Analytical Skills: Proficiency in using metrics and analytics to guide marketing decisions.
Lifestyle affinity: You understand urban culture and how to leverage this.
Creative Flair: Innovative and creative approach to marketing challenges.
Excellent Communication: Strong verbal and written communication skills.
Education: Bachelor's degree in marketing, business, or related field. Advanced degree is a plus.
What We Offer
- A pivotal role in a dynamic, fast-growing startup.
- Becoming part of a world-class leadership team with a world-changing mission.
- The opportunity to shape Sunrise's presence in the European market.
- A culture that values well-being, creativity, and personal growth.
- Potential for equity and career advancement within the company.
- Part time is negotiable