About Sunrise
We're an Amsterdam and San Francisco based AI startup empowering humanity to regain control over their lives, their health and their future.
This starts with reimagining today's extremely impersonal, unsustainable, unhealthy and wasteful consumer model. Transforming a self-serving system obsessed with short-term sales into a smart, deeply personal, closed-loop model that allows people and planet to thrive.
We do this by weaving together the sophisticated threads of advanced artificial intelligence and culturally resonating design, offering a model that integrates a unique closed-loop supply chain and a deeply personal AI concierge service. The result? A lifestyle solution that prioritizes what modern consumers crave most: health, sustainability, and meaning.
Role Summary
As our Growth Lead for Europe, you'll be at the helm of our growth strategy in the European market. Your deep understanding of culture-led growth and community building, paired with your expertise in 0-1 growth strategies, will be key in driving our vision forward. You are data-driven and methodological, you have a love for progressive culture and you are capable to take swift, informed action that drives results.
Key Responsibilities
Develop and execute European growth strategy
Spearhead the growth strategy for Europe with an initial focus on Amsterdam. Define and implement comprehensive growth strategies that align with Sunrise's mission and values, focusing on community engagement and influencer-driven initiatives.
Community building and management
Build and nurture a passionate community of users, advocates, and brand ambassadors by fostering meaningful connections and creating engaging content.
Influencer partnerships
Identify and collaborate with influential individuals, organizations, and thought leaders in the sustainability, health, and lifestyle spaces to amplify brand awareness, drive user acquisition, and foster brand loyalty.
Content creation and distribution
Work closely with the marketing team to develop compelling content that resonates with our target audience, and ensure its effective distribution through various channels, including social media, blogs, podcasts, and events.
Data-driven analysis
Utilize analytics tools and metrics to track the effectiveness of growth initiatives, identify trends, and optimize strategies for maximum impact.
User feedback and insights
Act as the voice of the community within the organization, gathering and analyzing user feedback, insights, and market trends to inform product development and improvement efforts.
Requirements
Bias towards action: a demonstrated drive to take initiative, someone who can anticipate future challenges and take pre-emptive measures.
Proven experience: Minimum of 5 years of experience in fast growth start-up. Strong understanding and hands-on experience in growth strategies and community building.
Track record of success: Demonstrated success in growing user bases and driving customer acquisition through community-driven and influencer-focused strategies.
Progressive urban Lifestyle: In tune with progressive lifestyles, demonstrating a keen awareness of, and alignment with, the forefront of tomorrow's urban culture.
Passion for health and sustainability: A passion for sustainability, healthy living, with a strong understanding of related trends, practices, and industry influencers.
Strong leadership skills: Ability to lead and inspire cross-functional teams, fostering collaboration, and driving results.
Excellent communication: Exceptional written and verbal communication skills, with the ability to effectively engage with community members, influencers, and internal stakeholders.
Analytical mindset: Proficiency in data analysis and a strong ability to leverage metrics and insights to inform growth strategies and decision-making.
Creativity and adaptability: A creative and innovative thinker who can adapt quickly in a fast-paced startup environment.
Educated: Bachelor's degree in marketing, business administration, or a related field. Advanced degree preferred.
What We Offer
This role can start part-time.
Frontseat in a paradigm shift in consumerism.
Opportunity to be part of a world-class global founding team.
We champion your well-being: mentally and physically.
A culture that nurtures agency, freedom, and encourages play.
A strong value driven work place.
potential for equity.